I'm in love with the flavoring and scent. The packaging has a silver tape that says, " Seals in moisture " and I definitely agree it does. I love wearing it so far. I've been using it for two weeks and I catch myself reapplying it more than I would my typical, Carmex due to the scent and texture.
The instructions on the side of the tube. Clearly states: Apply liberally to lips before us exposure. Reapply a needed. The actual contents have a swirl pattern throughout it and I love the peachy appearance it has.
I typically am not a fan of any type of lip balm or chap stick with a scent but this one I love and can tolerate. I also love that it gives the lips a hint of color but not so much that it looks like lip tint.